Financial Pain Points Holding Your Business Back (and How to Fix Them)
Running a business is hard—and financial challenges are often at the heart of it. Whether you’re a startup founder or a seasoned operator, chances are you’ve encountered one (or more) of these five pain points:
- Lack of clear gross or net profit visibility
- Running out of cash despite showing profits
- Low or no visibility into cash flow
- Inefficient back-office processes
- Confusion over cash vs. accrual accounting
Let’s dive into each challenge—and how to fix it.
The Problem: You can’t confidently answer, “How much did we make last month?” due to inconsistent bookkeeping, poorly classified costs, or late financials.
Symptoms: You’re unsure of product profitability. Pricing feels like a guess. You might be selling at a loss without realizing it.
Solution: Fix your bookkeeping foundation. Classify direct costs as COGS, and distinguish them from overhead. A bookkeeper or controller can restructure your chart of accounts and generate monthly income statements that show gross and net profit.
A company improved profitability just by discovering rising supplier costs and adjusting prices—thanks to regular gross margin analysis.
The Problem: You show profit on paper but don’t have enough cash to pay the bills. This disconnect can stem from receivables, inventory buildup, or non-cash expenses like depreciation.
Solution:
- Create a cash flow statement to identify the gap between profit and cash
- Speed up collections and manage receivables better
- Optimize inventory and vendor payment timing
- Build and update a rolling 13-week cash forecast
- Evaluate the quality of your profits—are they truly cash-generating?
Profit ≠ cash. If your net income is $50K but AR grew by $80K, your bank account might still be empty.
The Problem: You don’t know how much cash you’ll have next week—or even next month. You’re reacting to shortfalls rather than planning for them.
Solution:
- Set up a rolling cash forecast updated weekly
- Use tools like Float, Pulse, or QuickBooks dashboards for visibility
- Establish cash monitoring routines (daily/weekly)
- Include cash metrics in monthly reports
- Foster a culture of cash awareness in your team
- Build a cash buffer or arrange an emergency credit line
The Problem: You’re ready to scale—but your internal systems aren’t. Delayed reports, manual invoicing, and inconsistent data slow you down and increase errors.
Solution:
- Map and streamline key workflows
- Automate tasks using modern software (e.g., accounting, payroll, expense tools)
- Document SOPs and train your team
- Outsource tasks like bookkeeping or payroll if needed
- Clean up and unify financial data across systems
- Track efficiency KPIs (e.g., time to close books, invoice lag time)
- Design processes with future scale in mind
A streamlined back office isn’t just cleaner—it enables faster growth, boosts morale, and lowers costs.
The Problem: You’re unsure which method to use. You may be on cash basis for taxes, but accrual for management—or vice versa—leading to messy reconciliations and bad decisions.
Solution:
- Consult with a CPA or CFO to choose the best strategy
- Use accrual for internal financial management
- Maintain cash-basis records separately for tax if eligible
- Leverage accounting software to toggle cash/accrual views
- Document hybrid strategies (e.g., modified cash basis)
- Plan transitions well in advance to avoid compliance issues
- Revisit your strategy periodically as the business grows
“Manage your business on accrual. Watch your cash like a hawk. Optimize taxes using both.”
Conclusion: Build a Financially Resilient Business
✅ Clarify gross and net profits with clean books and monthly reporting
✅ Watch cash like your business depends on it—because it does
✅ Make cash visibility a habit, not a scramble
✅ Upgrade your back office to remove scaling roadblocks
✅ Understand and strategically use cash vs accrual accounting
If all this feels overwhelming—get help. A fractional CFO, controller, or experienced accountant can transform financial chaos into clarity. Many businesses have faced these problems and solved them. The key is proactivity, not perfection.
Start fixing one pain point at a time. Each step strengthens the foundation for a scalable, sustainable, and thriving business.